Position Music
Website
Based in LA in 1999. "We are an independent publisher, record label and management firm, redefining what it means to be a music company." This means that they not only produce the music they also publish and distribute their artists' music. They have many licensed songs. One of their more popular songs for TV is 2WEI's cover of Britney Spears' Toxic which has been used for numerous instances eg. Dancing with the Stars, America's got Talent and a Trailer for the second season of Riviera.
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On their website you can see when any of their songs have been used in TV, Film, Video Games and adverts.
In their contact page they link their social media and Spotify, Youtube and Soundcloud
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| This is their Instagram, as you can see they only have 1,230 followers so they are quite obscure |
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| This is their Facebook, here they have a slightly larger audience with 7,739 likes on their page. |
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| This is their twitter. 4,066 followers and a total of 1,486 likes |
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| Here is their youtube channel, they only really post audio's of songs. Then all music videos are on the Artists' channel. |
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As you can see in total no more than 10,000 people like or follow this record label. If we compare this to one of the big 3 we can just see how obscure this record company really is. Next you'll see screenshots from Universal, one of the big 3
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| We can see here that Universal have 215k more followers than Position Music |
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| Their twitter has 525k followers. |
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| Facebook has 552k likes |
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| And their YouTube is similar to the Position Music's in the way that they don't upload a lot but promote their artists videos. |
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In conclusion by comparing this "Big 3" conglomerate with the smaller indie label you can see not only the difference in size but also marketing possibilities. Being signed to a big label gives you many advantages such as: simple connections to other artists working within the same label or a subsidiary of the label, increased benefits and funding (aka payments) and an increased amount of opportunities for exposure from a larger audience. Currently, social media carry almost all power when it comes to advertisement for target audiences and having a large audience on social media is such an advantage, and right now Position Music is at a very large disadvantage by having so few followers/likes/subscribers.
