Tuesday, 11 September 2018

CONVENTION RESEARCH 3: Intertextuality + Postmodernism

My Chemical Romance - The Ghost Of You

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These are the gifs used for the "Intertextuality from saving private Ryan" slide, they are a comparison between the music video and the movie

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My chemical romance's music video
Saving private Ryan
Music video

Movie



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Christian - Katy Perry - Swish Swish

Possible Influences

  • Maybe intertextuality to other music videos 
Intertextuality is part of Andrew Goodwin's 6 conventions to music video. "There are often intertextual references".  The song I have chosen for intertextuality is Swish Swish from Katy Perry. The song features a large variety of intertextuality mainly with memes and other forms of existing media textsIntertextuality also links into Stuart Hall's preferred readingtheory in which everyone sees a text differently and may find intertextuality to different things than others.

Genre: Pop
Lyrics 



Analysing the Intertextuality

I made a power point below about all the intertextuality in the music video I could find.
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Simon - Maroon 5 - Girls Like You


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The video is riddled with famous actresses, musicians (female only), models, sportswomen and female influencers such as Rita Ora, Millie Bobby Brown, Alex Morgan, Ellen DeGeneres
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Alex Morgan - Professional soccer player from US, Women's WC champion
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Ashley Graham - one of the most influential plus-sized models of this generation, has appeared on the front cover of Elle, Vogue and Glamour

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Ellen DeGeneres - hosted one of the most popular talkshows in history, Producer, writer and LGTB activist

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Millie Bobby Brown - Youngest person to feature in Time's top 100 list, and earned an Emmy at only age 13
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Other Examples:

  • Childish Gambino - this is America 
  • Taylor Swift - Bad Blood
  • Eminem - Just lose it
  • Taylor Swift - Love Story

2 comments:

  1. While I like the clear, well-illustrated analysis of intertextuality (though you do need to think more about this often functions to widen secondary audience appeal), including reference to S Hall, this is just 1 common characteristic of postmodernism. You should update this following the lessons on the D Mode Its No Good (http://musividz.blogspot.com/2011/11/mlang-deconstructionism-pomo-dmode-eg.html) eg, and using other posts on ProdEval + MANGeR pack (mainly M Lang).
    The post lacks a clear summary, + a short, simple vodcast would be useful.

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  2. There’s a lot of good detail here, including extensive bullets from a follow-up lesson looking at the topic. You’ve used a great quote from Lily Allen ("I think objectification of women is fine if I feel that there is a sense of ownership from the woman. If it comes from somewhere else and it feels like the woman is being coerced or forced into something then it's gross." ) This is a POST-feminist position; judging on AGENCY (female in control, choosing to represent sexuality). You need to address the feminist v post-feminist debate using those terms. Cyrus (queer, post-feminist) very publicly rejected the (feminist) argument put forward by Sinead O’Connor (tackled in http://musividz.blogspot.lu/2015/06/conventions-links-points-playlist.html)
    The point on some counter-hegemonic, non-normative representation is sensible to reflect the changing values of a youth (‘woke’?) audience. Make sure you also CLEARLY address the notion of queering.

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