Possible Influences
- Create 1 take video
- Create lyric video
- Have 2 music videos
- Create 1 take video
- Create lyric video
- Have 2 music videos
Summary:
- Alt vids are used to get more views
- There can be more than one video for a song
- Teasers are used to make the audience want to watch it
- Some music videos will be animated
- Sometimes a lyric video can have more views than an official music video
- Alt vids are used to get more views
- There can be more than one video for a song
- Teasers are used to make the audience want to watch it
- Some music videos will be animated
- Sometimes a lyric video can have more views than an official music video
Summary Vodcast:
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Simon: Delicate - Taylor Swift
Usually an artist will only release one music video. Sometimes they might release a official lyric video with cool animations, and sometimes they might also release an audio track, for those who don't like any extra diegetic sound from the music video or lyric video. Very rarely will they release 2 official music videos, however Taylor Swift released a second music video to her song 'Delicate'. This isn't your average music video, though.
Official video:
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Vertical Version:
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First off the 'Vertical version' was initially only released on Spotify, as they have a recently added a new video section in their app and online, where viewers can watch the music videos of songs that have released the music video on Spotify. Taylor Swift however, release a completely new video, with vertical dimensions so users didn't have to put their phone horizontally. This new concept of a 'vertical' music video blew up and numerous articles were written about it.
Secondly the video is a single take, meaning Taylor lip-synced the whole video in one go. It's also filmed using a Steadicam backwards as you can see both her hands on a couple occasions.
Taylor Swift did not release an official lyric video, but did release an audio. The point of multiple videos is to widen audience appeal and rack up more views. This was effective because all the non-Spotify users were unable to access this new 'vertical version' and it made them more and more excited to watch, and once released on Youtube got almost 4 million extra views. Although nowhere near as successful as the Official one with 278 million.
According to JustJared the 'Vertical video' is only available in the UK, US, Sweden and Latin America. I checked on Spotify, and rightly so it isn't available in Luxembourg.
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| In Luxembourg you don't get the video, you get the standard player rather than the video playing with the album cover in the underlay |
James: Friends - Marshmello & Anne-Marie
It is becoming more common to have alternative videos to one track created by the artist. The most common is having a lyric video and a music video. The track that will be analysed is Marshmallow - Friends.
This video is the main official video, it was posted to the main channel of Marshmallow, it has about 350 million views
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This second video is also an official video but it was posted to Anne-marie's official page, she's the featured artist, the video is also titled as the alternate video, it has just under 100 million views
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This video, again is a official video posted to Marshmallows official account, this is the smallest video of the 4 reaching only about 17 million views
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Lastly is the lyric video, this falls just short of being the most viewed video of the 4 with 340million views, about 8 million less then the official video.
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Christian: One - U2
It is becoming more common to have alternative videos to one track created by the artist. The most common is having a lyric video and a music video. The track that will be analysed is U2 - One. U2 made three music videos for this track all different to appeal to a wider audience. All music videos were directed by different directors as well.
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This playlist has all three music videos in.
Directed by Anton Corbjin
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The first video in the playlist was filmed in Berlin at a studio. Featuring the iconic Trabant which is now an iconic car used in Eastern Europe and East Germany. This was very cleverly thought of mise - en - scene There are shots with the band memebers dressed in drag as the opposite sex. This visually striking video was removed as the band members felt that critics would link it to AIDS and sexuality being linked.
Directed by Phil Joanou
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The second video in the playlist is set in a nightclub. It is following the main singer who is sitting alone smoking and drinking. There a cuts to both females and males dressed as the opposite sex. Transvestites. There is also a performance from the band to cut up the video. This is the video they chose as their main one and is uploaded to their official YouTube channel.
Directed by Mark Pellington
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The third one in the playlist is a live performance cut up with blooming flowers and buffaloes running in a response to the "Falling Buffalo" photograph by David Wojnarowicz, taken as natives are chasing them off a cliff .Wojnarowicz who was a homosexual artist in the 80's, died in 1992 with complications of AIDS. The "Falling Buffalo" also happened to be the single cover to the track as it represents the American Dream in its broken state. The band loved the meaning behind the video but did not believe it was good for promotional material.
Additional EGs:
Teaser (Linked to Distribution): Lil Pump - ESSKEETIT (Contains explicit language)
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Lil Pump Teased his song 'ESSKEETIT' in early February this year on his instagram (Link to post here). He then in march posted some behind the scene footage of him while shooting the video (Post). April 1st he posted a teaser of the first 30 seconds of the video with the caption "Comment if I should drop now". The post has 171,692 (now) comments, and he didn't release the video until April 13.
Animation (Explicit language):
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'The Story of O.J.' is animated as if it were to be an old movie, all the characters are african-american and they are animated in the style of an old racist cartoon called "Scrub Me Mama with a Boogie Beat" . Jay-Z has done this in protest of all current racism in America.
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| Top picture is a screenshot from the music video, bottom is a screenshot from 'Scrub Me Mama with a Boogie Beat' a 'satirical' cartoon from 1941. |
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Lyric Video: Bring me the Horizon - True Friends
1: POST TITLES 'GENERAL CONVENTIONS1:...' Rename these (+ in links list as you do so)
ReplyDelete2: ANALYSIS - its quite good Simon, but obvious gaps, linked to...
3: PRESENTATION - no sub-headings (font/colour/size variation); no screenshots (eg of streams; streams from her videos page to provide context [https://www.youtube.com/user/taylorswift/videos]; any social media promotion/plugging for the main or alt video; other videos seemingly referred to for this track but not linked or embedded
To improve on both the analysis (clearer industry/audience/representation context) see my guide post on this overall task, and the specific section on GC7; look at my bullets on this.
Read through this, record in feedback record, then post.
As we discussed: good points but the audio levels, script, use of illustration + range of types of alternative video needs working -
ReplyDelete1: Need to learn from last year and check voice recording audio level; its hard to hear even at max. volume
2: Especially for a skilled young actor the lack of any energy in the voice is notable too!
3: Only show footage when its directly illustrating the point being made; don't show clips for the sake of it
4: When referring to '...on Instagram', audience/streaming figures (etc) directly illustrate with appropriate screenshots
5: Script needs developing to both (A) clear the waffle but also (B) apply some media theory and terms (we discussed UGC, convergence, digitisation, disruption, monetisation, web 2.0, uses and gratifications, all on the TSwift vertical eg)
6: Cover the full range of types from my guide post.
7: Make sure you make use of your colleagues' egs...such as U2's One
8: We also looked at splitscreen techniques and keyframing in FCPX
Try to cut out the long-winded introductions to (and repetition of) points!
Good egs so far, and many good points, but tighten it up; wider range of types; better audio + illustration.
Lots and lots of v specific examples, but you still haven’t covered all the examples I gave you in the guide post (eg teaser, tour launch/gig promo, unwrapping). We’ve looked at how Evie successfully created alt vids such as unwrapping, also useful for Eval + exam, make sure you don’t ignore these. You’ll benefit too from looking at the MLang section in the exam pack which includes a section discussing the issues of talking about ‘the’ video. Did I miss Velouria (Pixies) in there? The archetype of the 1-take vid!
ReplyDeleteSS' lateness with this explains why, but JC/CS are missing most of the joint post, including vodcast. As discussed, try for a more energetic vocal delivery! The vodcast provides more good examples + fairly slick presentation...but still some key types haven't yet been covered ---- see the list I provided, hyperlinks and all!!! (http://musividz.blogspot.com/2018/06/conventions-research-blogging-in-10.html)
ReplyDelete