Q3a: How do your products engage with the AUDIENCE?
Fan Unboxing
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GQ Interview:
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In the style of (but not exactly like):
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Competition for Audience
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We invited people from different age groups to come and film for the challenge. We then picked the best and decided to make an 'announcement'. These are the top five entries. The challenge was pushed through social media as seen with the video announcement on Facebook. It was also pushed on the Twitter and Instagram (instagram through IGTV service)
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The competition was setup with prizes where the winner would get to go on stage and the people who came 2nd and third got a signed copy of a digipak. This is the perfect way to engage with audiences as it is a direct challenge/competition from the band. An example of this being done in real life is
(SS) PowerPoint:
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Distribution
Q3b: How would your products be DISTRIBUTED as real media products
(CS) Who Wants To Be A Millionaire
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For our creative approach we decided to recreate a who wants to be a millionaire quiz show. In our segment half way through we had to cut away and film again with different cast due to technical reasons of the camera. Our quiz show is mainly targeted on distribution but also all other aspects of our media coursework linking into all of the Evaluation Questions. The video is below.
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(CS)Power of Web 2.0 and Social Media
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Within 4 hours of uploading our Final Cut we noticed something amazing. People had recognised the video and all our friends and family were sharing the video onward. We hit 180 view in 4 hours which is a lot considering the YouTube channel has 1 upload (the final cut) and 4 subscribers (3 being ourselves). Web 2.0 and Convergence has made it super easy to share and really make a video go viral with the click of a button through the likes of Social media and not even one bit of effort put in by the distributors (us) apart from the first upload to Twitter and Instagram. The rest is audience, this could also link into EVAL Q3a with audience engagement. Below is a little document showing all the screenshots of people sharing.
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(SS) PowerPoint
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