This is the first Alternative Vid we made, very quick and simple and has become very popular among other bands to even release lyric version first due to it being so quick, simple and cheap.
... This is our final draft of our digipak, how it looks all sides up: ...
... What changed from previous:
Lead singer is now less stretched on the front cover
the band pic has been moved with Photoshop to make sure all band members are in view rather than some "hiding" behind the CD
Band pic needed some extensions in order for it to achieve verisimilitude through a complicated photoshop adding and taking from layers and stacking on top
Digipak Walkthrough
...
...
This is a small video explaining the Digipak and why we did it this way.
Q1a: how do your products use or challenged CONVENTIONS? (JC + SS)Google Most Search Questions...
... This is a video where the lead singer and a production company member go over the most searched questions on Google about them. This is inspired by the WIRED show. ...
... (CS)TOP 10 Countdown ...
... In this video I go over the top 10 conventions used for our music video and why we chose to use them or challenge them. This video is inspired by WatchMojo top 10 countdowns. ...
Q2: How do the elements of your production work together to create a sense of 'BRANDING'?
(CS) Why we chose digipak to be the way it is
...
... (CS) Brand Deal Advert
...
... Script:
Are there some days where you feel down?
Like you need a friend?
With no one to reach out to or talk to?
The only purpose of our creation is to just bring joy to the world
Let the little figure bounce and see the happiness it spreads
Let it be your own unique friend, with a single purpose to make you happy
Let it be your hopimist
The advert is above and below is the Instagram post from the band advertising the figures as well. Branding their deal and showing the latest advert they have created. With a hashtag of the brand name.
...
(CS) Linking Social Media + Website + Digipak + Music Video together
...
...
(CS + SS) Branding Of Promo Package
...
... (CS) PowerPoint A power point presentation made to further explain our research into branding and promo package which can also be found on our General Conventions post about it. ...
Audience Q3a: How do your products engage with the AUDIENCE? Fan Unboxing ...
... GQ Interview: ...
... In the style of (but not exactly like): ...
... Competition for Audience ...
...
We invited people from different age groups to come and film for the challenge. We then picked the best and decided to make an 'announcement'. These are the top five entries. The challenge was pushed through social media as seen with the video announcement on Facebook. It was also pushed on the Twitter and Instagram (instagram through IGTV service) ...
... The competition was setup with prizes where the winner would get to go on stage and the people who came 2nd and third got a signed copy of a digipak. This is the perfect way to engage with audiences as it is a direct challenge/competition from the band. An example of this being done in real life is
(SS) PowerPoint: ...
... Distribution Q3b: How would your products be DISTRIBUTED as real media products (CS) Who Wants To Be A Millionaire ... For our creative approach we decided to recreate a who wants to be a millionaire quiz show. In our segment half way through we had to cut away and film again with different cast due to technical reasons of the camera. Our quiz show is mainly targeted on distribution but also all other aspects of our media coursework linking into all of the Evaluation Questions. The video is below. ...
... ...
... (CS)Power of Web 2.0 and Social Media ... Within 4 hours of uploading our Final Cut we noticed something amazing. People had recognised the video and all our friends and family were sharing the video onward. We hit 180 view in 4 hours which is a lot considering the YouTube channel has 1 upload (the final cut) and 4 subscribers (3 being ourselves). Web 2.0 and Convergence has made it super easy to share and really make a video go viral with the click of a button through the likes of Social media and not even one bit of effort put in by the distributors (us) apart from the first upload to Twitter and Instagram. The rest is audience, this could also link into EVAL Q3a with audience engagement. Below is a little document showing all the screenshots of people sharing. ...
(JC) HARDWARE SONY A58 This is the camera that we used for all the filming and photos for the production. Almost all scenes were filmed with this camera other then a select few that we used the GoPro for. During the production we had the issue with one of the cameras that the drivers where outdated, this meant the footage came out darker and grainier on one camera then the others, to fix this we did a factory reset and driver update and this fixed the issue.
(CS) Sony A58 Review
...
... Above is the small review I made on the camera, below is the script I based the review on. ...
In this video I explain some of the processes I have done while updating the website. This shows how I have used wix to create the website with many add ons and tools, such as the tool used to add pictures and videos.
(CS) Communication Video
...
... This is a video I created to communicate to James who is editing the Final Cut about minor tweaks and details that needed to be addressed and suggestions on how to do it with freeze frames.
(SS) Mac Problems, resorting to Windows Movie Maker
...
...
(JC) GOPRO5: This has better recording quality then Sony, however, none of the footage we shot with it ended up making it to the final cut, the GoPro was used in the first shoot we did in the forest, which no footage at all from that shoot made it in as the idea was revamped and changed.
...
(JC)TRIPOD: We used a range of tripods during the production, because a lot of the GoPros had small pieces missing meaning the head wouldn't stay still and would swivel, the one we worked with the best was the Vivitar 9280.
...
(JC)MONOPOD
We used the monopod more throughout the party scene because it is much easier to setup but gives added stability. Using a monopod meant that shots could be easier to take and would also take up less room during the party as to create as little disturbance as possible to the event. (JC)iPHONE We used our phones a-lot in the production, we recorded audio for podcasts and vodcasts, used it to film location scouts, used a new model of iPhone to take some images for our digipak including using the panorama feature and we also took alot of notes of ideas through our phones. Lastly we also used the Blogger app to create short, quick posts on the go and post on Instagram, facebook and Twitter. (JC)Headphones I used big headphones to do the work, being able to hear the beat and bass of the song was vital when editing to make sure the cuts where well timed.
(JC)MAC/ MACBOOK We would use the more powerful Mac's in school for editing and blogging, but at home some of us have MacBooks with Final Cut Pro X and Photoshop + Lightroom installed so we could edit from home aswell.
(JC)PC
One of the group uses a PC at home with premiere on it, we would share the library files at school onto the hard-drives and they could then edit the same library on Premiere as we did on Final Cut Pro X.
(JC)PORTABLE HARD-DRIVE We each have a portable hard-drive of 2tb that we used so that we could edit no matter what computer we were working on and made the sharing of files much easier as it was all centralised. ...
...
(JC)ONLINE BLOGGER: We used blogger for all the documentation of our work, using links lists, the tagging and labelling system for ease of access to posts and the search bar, we would embed images and gifs to help connote meaning from media's. WIX: We used Wix to create our website, some of the functions we used were:
FOR FONTS We used a whole variety of fonts throughout the project, we tested different fonts for our website and Digipak to try and make them fit together. We used DaFont and Font Squirrel to find out fonts.
SOCIAL MEDIA The 3 social media pages we had, were for different roles and differently named. FACEBOOK: We created a business page for a creative agency called "F13tag Media," which would represent Welshly Arms. We used it to gather feedback, launch competitions and give updates on the production.
...
...
TWITTER: Had to create an account. Here you can delete tweets but you can not edit them like in Facebook. ...
...
INSTAGRAM: Mainly focussed on spreading photos. This I could mainly only use on my phone, I could however turn on a function to use it on my Mac as well I also used the story function, similar to the one in Snapchat ...
... (JC)SOFTWARE PHOTOSHOP:
We used Photoshop CC to edit a-lot of the images we used ...
We used photoshop to create all the logos for our social media pages:
This is the Log for the Facebook page
This is the logo for the twitter page
This is the banner for the facebook page
This is one of the drafts used for our digipaks.
Just like in Final Cut Pro, we would layer the images over each other and alter the opacity so that images would be seen through each other.
(JC)FINAL CUT PRO EFFECTS: Quick Flashes: When we were lacking in drum footage, we used this effect to make the drums still be able to cut to the beat. LUTS: During editing we have been using a-lot of LUTS. A LUT (Lookup Table) is essentially the modifier between two images, the original image and the displayed image.
File containing downloaded LUTS
We have lots of different LUTS to experiment with to find the perfect fit for the video and give off the right feel
Custom LUT added through effects tab
Some of the LUTS will not work as they amplify the wrong parts of the video's colour. In this LUT called "Icy Blue" it amplifies the yellows from the car park floors
All the custom cuts that can be uploaded
There are about 100 different LUTS to sort through and find the perfect one that fits for the different camera angles and lighting
Custom out can be altered
The LUTS can then be edited in FCPX, turning down the "Mix," to make the LUT less prominent
LAYERING: For drum shots where we didn't have enough footage we layered the lead singer or guitar over it and altered the opacity. This created a really cool visual. FILES LOST: Sometimes when sharing libraries through the hard-drives some files wouldn't link up or be lost so we would have to use the re-link system through final cut to link the files back to the footage place holder.
