ROUGH CUT 1: Full Vid

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Above is the first full rough cut with the narrative and performance combined.

There are no visual effects as of yet but these will be improved.

Edited by CS

What needs to be changed:

• Colour correction on a few clips
• 1:00 - 1:09 the background two performers arent playing 
• shot at 1:21 is too quick
• 1:50 odd framing with a tree in top left
• 1:51 CU of push
• Clip at 2:02 needs to be replaced
• Stabilization in a few shaky clips
• Maybe add some greenscreen effect at 3:20
• Have some greenscreen footage added in narrative in some places
• Reshoot graveyard scene
• Avoid shooting the text on them

AUDIENCE: Feedback for narrative rushes + performance rough cut

Narrative rushes:
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Feedback:

• realistic
• Worked for the audience
• some shots were blurry
• didnt really make sense with graveyard
• liked the table scene although lighting was bad
• good continuity
• shot of TV was shaky 
• lighting was different for different shots
• last take at the end was too long and shaky 
• story makes little sense

Performance rough cut:
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Feedback:

• sometimes takes were too long 
• costume was realistic
• facepaint was weird
• different shots had different lighting 
• more enthusiasm for bassist
• ELS was cool when they switched postition
• costumes were good
• singer's singing was convincing
• liked the overlaying of the singer on top of the drumming
• some shots of the guitar solo was a bit off
• some syncing of singing shots were off

PODCAST 8: Updates since last podcast

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Shoot 6: Narrative

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EXTRA TEXT TO BE ADDED

AUDIENCE: Mood board for a female audience

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Moodboard Female Audience from ChristianStricks

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AUDIENCE: Mood board for male audience

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Moodboard for a male indie audience from Simon Svensson

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VIRAL COMPETITION: Announcement

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VIRAL COMPETITION: Script

- What's up guys, its Sam from Welshly Arms and Ive got exciting news for y'all! We are gonna host a competition on TIK TOK where you can all enter. All you have to do to enter is make a TIK TOK using our song 'Locked' from our upcoming album and hashtag 'lockedonyou'. We will be watching all of them and the winner is gonna come up and join us and show off your rad skills whether that be drumming, strumming or singing. However don't be sad if you don't make 1st place because we have prizes for the top 2 runners up which is gonna be a signed copy of the limited edition digipak and for two 2 3rd places get a discount code for our merch in our store.

Production Schedule Updates

Shoots:
Re-shoot Performance: 20th January
JC - Photos for album cover: 20th January
Add to narrative: 21st - 27th

Conventions (genre): 8th February  

• SS - 6,7,8,9 (UGC, Alt-Vids, distribution/ social, Promo package)
• CS - 2,5, 10 (cinematography, editing, genre specifics, possible influences)
• JC - 1,3,4 (lyrics/visual, intertextuality, representation)

Industry research: 1st February 

• JC - what is indie, how does it work?
• CS - History of digitisation and the impact then clear summary
• SS - Monetisation + record label

Audience research: 1st February 

• CS - questionnaire summary
• JC - Media appearances
• SS - Audience feedback sample scene
• SS - Mood-board male
• CS - Mood-board female

Editing:

• Performance rough cut: 28th January 
• Narrative:
• Final Cut: 

Digipak: 

• SS - Merch: 29th January
• CS - Website: 29th January 
• JC - CD cover: 29th January

Other:

• SS - Storyboard: 18th January

EVAL Questions:

• Q1 Conventions/representations
• Planning - 12th February
• Finished - 25th February 

• Q2 Promo package branding
• Planning - 12th February
• Finished - 25th February 

• Q3 Audience engagement/distribution
• Planning - 12th February
• Finished - 25th February 

• Q4 Technologies
• Planning - 12th February
• Finished - 25th February 

This weekend;

Narrative filming - sunday 

Performance rough cut

Digipak rough
Merch
Website rough

VIRAL: Our Idea

Tik Tok Competition:

• Fans post their own performance to the song "Locked" 
• 15 or so second clip
• 1st place winner gets to join band on stage
• 2nd and 3rd get signed copy of digipak

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Link to promo package

• Get the digipak as a prize 
• To film the performance, need to watch video
• Merch voucher (website) 

Existing Examples

• TBC

Theories

TBC

• Tim O'reilly 
• Gauntlet 
• Gilmore 

Timeline

Publish competition: 4th Feb 

Post Entries: 8th Feb 

Winner (response video/ social media updates): 8th Feb 

EVAL: List of Creative Ideas

Different ideas for evaluation Q's Carpool karaoke/ Peter Kay car share

• lead singer and directors

Who Wants To Be A Millionaire

• have questions about the conventions on Indie 

Audience Unboxing                                         
Advert
Author interview
News Report
Final Cut Review
Sony A58/ other tech camera review
Q&A on the streets
YouTube Tutorial
Interview with director on set

Star in a reasonably priced car.

• cut to actual track usage 
• have in car footage 

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Whats in my bag/ at shoots (with cinematographer or band)
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• macbook
• hard drive
• camera
• go pro
• sd cards
• mini tripod
• microphone
• headphones
• phone
• accessories for cameras
• debo

Social Media Updates

Chris did this on the Instagram

This is the story of the instagram page which is directly interactive with the audience and can have clickable links to send them to a specific page. Here we are advertising the record label that is on twitter

James did this on the Facebook

The facebook page is showing a small clip from ur rough cut hoping to receive audience feedback. The tour dates of Welshly Arms has also been posted by the creative agency Fr13tag media on their facebook page.

Simon did this on the Twitter

The record label has reposted a lyric video sneak peak from Welshly Arms on their new single alongside posting a picture from one of the shoots for the performance footage of the music video.