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- Steve Jobs unveiling the original Mac
- Titanic scene
- Sketchers commercial
- Eminem - real slim shady
- Nokia "Brick" phone
- Sims gameplay
- Matrix
USES + GRATIFICATIONS: Seeing the references creates a talking point within the audience, one of
RETROMANIA: It further taps into what Simon Reynolds dubs Retromania in his book of the same name: our web 2.0, converged age offers up easy, cheap access to past popular culture that once required dedication and considerable expense (record collecting).
ALTMAN'S SET OF PLEASURES: The video offers an 'intellectual puzzle', one of 3 categories of audience pleasure Altman identifies as common strategies.
Here we see the artist giving a nod to Rose McGowan's outfit at the MTV Awards in 1998 |
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