Tuesday, 6 November 2018

Intertextualities: Charli XCX - 1999 example

Here we have a contemporary artist; Charlie XCX, referencing the 90's and 00's

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  • Steve Jobs unveiling the original Mac
  • Titanic scene
  • Sketchers commercial
  • Eminem - real slim shady
  • Nokia "Brick" phone
  • Sims gameplay
  • Matrix 
CULTURAL CAPITAL: Here we see that Charlie XCX is demonstrating that she knows a lot of references from the 90's and 00's giving her additional cultural capital of the teen subculture to her primary audience 

USES + GRATIFICATIONS: Seeing the references creates a talking point within the audience, one of 

RETROMANIA: It further taps into what Simon Reynolds dubs Retromania in his book of the same name: our web 2.0, converged age offers up easy, cheap access to past popular culture that once required dedication and considerable expense (record collecting).

ALTMAN'S SET OF PLEASURES: The video offers an 'intellectual puzzle', one of 3 categories of audience pleasure Altman identifies as common strategies.
Here we see the artist giving a nod to Rose McGowan's outfit at the MTV Awards in 1998



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