GENRE CONVENTIONS: Youtube playlist of videos researched

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PODCAST 4: Idea + research update

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In this podcast we talk about:

• Genre research still in progress
• Iconic acts/inde archetypes
• Joy Division
• Sisters of Mercy
• Pixies 
• Depeche Mode
• Oasis
• from this we got ideas for:
• costume
• attitude
• aesthetic of video (colour correction, B+W, low key lighting, handheld 
• Idea update: sims perhaps not feasible - if not use new FCPX cartoon effect
• Production schedule update
• New shoot
• update on clothing
• prop lists

Points we forgot mention:

• Made a playlist for the videos we looked at 
• We'll be using the binary opposites for Lesbians

AUDIENCE: Target Audience

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Script:

Target Audience:
Primary: 15 - 24 Male & Female
Secondary: 3 - 15 Male & Female and 24+ Male & Female

PODCAST 3: Pitching and conventions update

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·      Completed general convention research

o   Influences such as:

§  Importance of costume and styles

§  Theme of heartbreak

§  The dark tone in indie music videos

·      Decided our plot will be a mix of a relationship gone bad and the breakup that follows it

·      Pre - Pitch presentation

o   Made as outline for pitch video

·      Mood boarded outfits

o   Looked at multiple different bands and is linked on blog

o   Found genre specific conventions of style – oversized clothing with a range of styles within the band, mostly dark styles- blacks and brown

o   Know costumes and outfits for band from this

o   Ties to our genre specific research

·      Started Genre specific convention research

·      Finished casting

·      First shoot/sample scene to be completed today

Pitch Presentation

Initial ideas

The Artist/Track + Their Audience:

• Welshly Arms - Locked
• 6 band members
• Lead Singer
• Drummer
• Bass Guitar
• Guitarist  

The Idea, Synopsis:

Narrative + Performance footage

• Narrative
• Bad Relationship they can't get out of
• Or bad breakup where they can't get over their ex
• Nightmares/ Flashbacks
• Footage from during and after relationship
• INSERT LYRIC QUOTES HERE Goodwin (lyrics link to narrative) 
• Propp?
• Todorov?
• Binary opposition?
• Performance
• Derelict building 
• Run-down, graffiti
• Rocks etc.
• Forest? (Make it a living room style) 

Influences:

• Travis Scott - SICKO MODE
• Smoke bomb
• Skrillex - where are you now
• Face paint
• A2 Joe - Nine Inch Nails 'Sunspots'
• Face paint
• A2 Adels - Halsey 'Control'
• POV and effects
• Travis Scott - Butterfly effect
• SFX
• Kendrick Lamar - Humble
• SFX and editing
• Underwater in with GoPro
• NEEDS TO BE CLEARER (We saw, we did)

Key Characters: Representation, Costume:

• 6 band members in performance 
• 2 in narrative 
• Couple
• Possibly LGBTQ+
• Race
• Relationships
• Sexual orientation
• Gender
• Queering

Location scouting:

• TBC - Derelict run down building
• Woods/Forest - Flashbacks and dreams
• Kirchberg - Lights + large buildings
• City centre
• Christmas time - lights between buildings
• Grund - Cobbled streets, tight roads with buildings

Health + Safety:

• Derelict buildings could have dangers
• Sharp objects, loose rocks etc.
• Transportation risks 

Secondary Texts: Website, Digipak, Social:

• Facebook
• Instagram 
• Twitter
• Contact band/ management, use fan forum

Powerpoint:

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Intertextualities: Charli XCX - 1999 example

Here we have a contemporary artist; Charlie XCX, referencing the 90's and 00's

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• Steve Jobs unveiling the original Mac
• Titanic scene
• Sketchers commercial
• Eminem - real slim shady
• Nokia "Brick" phone
• Sims gameplay
• Matrix 

CULTURAL CAPITAL: Here we see that Charlie XCX is demonstrating that she knows a lot of references from the 90's and 00's giving her additional cultural capital of the teen subculture to her primary audience 

USES + GRATIFICATIONS: Seeing the references creates a talking point within the audience, one of 

RETROMANIA: It further taps into what Simon Reynolds dubs Retromania in his book of the same name: our web 2.0, converged age offers up easy, cheap access to past popular culture that once required dedication and considerable expense (record collecting).

ALTMAN'S SET OF PLEASURES: The video offers an 'intellectual puzzle', one of 3 categories of audience pleasure Altman identifies as common strategies.

Here we see the artist giving a nod to Rose McGowan's outfit at the MTV Awards in 1998