PODCAST 2: Updates on pitch, research

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Here we have part 2 of our journey of making a music video. In this one we talked about:

• Almost finished General Convention research - just minor improvements left
• Pitch - location scouting, figured out influences, plot
• Starting genre research
• Still need to figure out costumes for characters and band members 

Pitch improvements

• include what instruments band members play
• insert quotes and lyrics 
• vernallis
• propp, todorov, binary oppositions
• more specific in influences
• go pro underwater
• contact band/management, use fan forum 

PODCAST 1: Welcome to our Podcast

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Above we have a podcast which will track our journey as we embark on this adventure of creating music video.

• This podcast will document our progress through this years coursework
• Locked by welshly arms
• names for label , CA
• Social media: Fr13tag media on FB, Exposition records on twitter and Welshly arms on IG 
• Convention research for each convention, vodcast summaries, blog posts and how they would influence us
• Currently working on pitch

Vodcast improvements

• Don't use clips 
• use titles
• uses and gratification
• be more concise
• Use all 4 music at the same time
• use concept video theory
• lyric video used to be ugh, now more alt vids because labels
• screenshot of video
• don't show as much for  
• screenshots of views 
• order by theme, not by song
• show industry understanding Web 2.0 pg 11 in pack
• screenshot of teaser video on youtube
• easing in magazines - distribution
• Simulacra
• quick summary at the end

Social Media

Creative agency: Facebook

Record Label: Twitter

Artist: Instagram

Soundcloud

Youtube

MUSIC VID ANALYSIS: TBEP - BIG LOVE

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• Track played twice
• Freedom of speech vs protection of children 
• High-budget:
•  uses CGI/SFX eg face mixing, gun wounds, censor tool
• Surprising because budgets nowadays are a lot smaller because disruption
• huge number of extras plus all verisimilitude
• Using the censor tool, convergence 
• Most networks in America would not screen this even post-watershed
• Not a big deal because there is online distribution
• Digitisation
• Counter-hegemonic, goes against ideology
• Opening shot is a young female and not one of the band members
• pedophilic
• normative - male teachers
• countertyping 
• social realist style - 
• "handheld" steadicam low budget
• represents the underprivileged 
• protagonist vs antagonist
• Performance is integrated in narrative world
• dolly zoom 5:41, 6:5
• syncing 

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• Not uses rule of thirds because focus is on message and not on the stars.
• High-angle looking down at the stars
• Direct address - looking straight at the viewer
• Fairly lowkey lighting, however still under controlled conditions
• Shallow field of focus 

• Youtube channel has only 4.7m subs, video has 6.7m views

General Conventions completion schedule

GC1  JC

GC2 JC

GC3 JC

GC4 CS

GC5 CS

GC6 CS

GC7 SS

GC8 SS

GC9 SS

GC10  

FRIDAY: Improve upon blogs

SATURDAY:Additional EG's  

SUNDAY: Possible Influences, SS 7 Summary + Vodcast

MONDAY: CS 4 Summary + Vodcast.  SS 8 Summary + Vodcast

TUESDAY: CS 5 Summary + Vodcast JC 1 Summary +Vodcast

WEDS: CS 6 Summary + Vodcast SS 9 Summary + Vodcast JC 2 Summary +Vodcast

THURS: JC 3 Summary +Vodcast

FRIDAY?: present...

GC1 Lyrics/Visuals; Narrative 

Individual JC: done

Individual CS: done

Individual CS: done

Combined new egs: 

Combined summary: JC

Vodcast:

GC2 Genre Characteristics

Individual JC: done

Individual CS: done

Individual CS: done

Combined new egs: 

Combined summary: JC

Vodcast:

GC3 Intertextuality & Postmodernism

Individual JC: done

Individual CS: done

Individual CS: done

Combined new egs:

Combined summary: JC 

Vodcast:

GC4 Representations 

Individual JC: done

Individual CS: done

Individual CS: done

Combined new egs:

Combined summary: CS

Vodcast:

GC5 Cinematography & Editing

Individual JC: done

Individual CS: done

Individual CS: done

Combined new egs: 

Combined summary: CS

Vodcast:

GC6 UGC

Individual JC: done

Individual CS: done

Individual CS: done

Combined new egs:

Combined summary: CS

Vodcast:

GC7 Alternative Vids

Individual JC: done

Individual CS: done

Individual CS: done

Combined new egs:

Combined summary: SS

Vodcast:

GC8 Distribution 

Individual JC: done

Individual CS: done

Individual CS: done

Combined new egs:

Combined summary: SS

Vodcast:

GC9 Branding/Promo package 

Individual JC: done

Individual CS: done

Individual CS: done

Combined new egs:

Combined summary: SS 

Vodcast:

GC10 Possible Influences  

Individual JC: done

Individual CS: done

Individual CS: done

Combined new egs:

Combined summary:

Vodcast:

CS Narrative theories: Todorov and Propp's archetypes

Introduction of Todorov 

Tzetan Todorov was a Bulgarian/French historian. He was also a philosopher, structuralist literary critic, geologist and socialist. He has written many books and essays linking to literary theory, semiotics, sociology and cultural theory. In 1996 he created the narrative structure theory. He believed that this theory could be applied to any film or media text with a narrative structure.

5 Stages of Theory

1. A state of equilibrium - This means everything is happening as it should 
2. A disruption of the equilibrium - This disruption can happen throughout the film
3. A recognition by the characters that a disruption has occurred 
4. An attempt to repair the disruption
5. A reinstatement of the equilibrium 

Introduction to Propp 
Vladimir Propp was a soviet folklorist who majored in philology. His character types went unnoticed until they were translated in 1958. The characters were a breakdown of fairy tales divided from 31 sections into 7. These seven character types can also be known as archetypes.

The Seven Archetypes 

1. The Villain (antagonist) - struggles against the hero
2. The Donor - prepares the hero or goes the hero a magical object
3. The Helper - helps the hero in his journey or quest
4. The Hero (protagonist) - reacts to the donor, is the person who saves the day, gets prize/princess
5. The False Hero - takes credit for the hero's actions and tries to claim the price/princess
6. The Princess or Prize - the hero's journey often ends with him wedding the princess or receiving a prize
7. The Dispatcher - a character who takes the unknown known and tells them to the hero

Star Wars Example

The Villain - Darth vader

The Donor - Obi-Wan Kenobi

The Helper - Han Solo
The Hero - Luke Skywalker
False Hero - Lando

The Princess - Princess Leia

The Dispatcher - R2D2